Did you know that more than half of Americans either own or work for a small business, and that they create two out of every three jobs in the U.S. every year? From goods (like the produce found at your local market) to services (like the barber who cuts your hair) we rely on small businesses for our day to day needs.
Small business owners, this is your week to shine! Small Business Week is set aside to celebrate everything about small businesses and promote your business to new followers.
Celebrate Your Employees
If you are a small business owner, you know your employees are instrumental in driving your business forward. They work hard to problem solve and find new solutions to the challenges you face. Take the time to recognize the work they do for you. Consider meaningful ways you can show appreciation to your employees, even if a bonus isn’t in your budget.
Celebrate Your Customers
Small Business Week is a great time to say thank you to the people who keep your doors open by supporting your business. Whether you choose to say thank you with a card, an email, a special promotion, or a small gift, take the time to celebrate your most loyal customers for supporting your business. You wouldn’t be where you are without their support.
Support Local Small Business
Look for ways to collaborate with complimentary small businesses in your area. You could run a campaign or co-host an event and broaden your customer base at the same time. When small businesses work together, they thrive together. Not sure where to start? Talk to your local Chamber of Commerce ahead of time for ideas that work in your area.
Get the Word Out
Consider trying something new to expand the reach of your business. Whether you want to try a new social media campaign, reinvent your blog, or revive an email program, this is a great time to engage with current and past customers. Invite them back to your business for a new product line or promotion. Don’t be afraid to use a hashtag on your social media posts or a line in your emails about celebrating Small Business Week – your customers will share your excitement if you let them know you are celebrating!
Share Your Story
If you operate a small business, you are likely living out your dream. Where did your small business idea come from? What motivates you to roll up your sleeves and work on your dream every day? Tell your customers what drives you. Sharing your “why” is a powerful way to connect with your customers and make them a part of your story.
Your small business is a labor a love – and Small Business Week is a great time to embrace everything that makes your business special and unique. Protect everything you have worked for with business insurance customized for your shop. Your Farm Bureau agent can help you find the right coverage for your business so that you can focus on what you do best.